The Holy Grail for coloured hair Olaplex is a breakthrough hair treatment for coloured and damaged hair that quite literally repairs the bonds that are broken when you lighten, bleach or colour hair. It allows you to go for that colour change you never thought possible.
Already an established success in America Olaplex was launched in the UK in 2015 by the founder Dean Cristal who quite simply had the vision to create a product that would protect the hair from chemical treatments and mechanical or thermal styling.
So what does Olaplex do? :
Olaplex is actually a simple, single active ingredient and is free of silicones, oils, aldehydes and parabens and its potency first shot to fame during “platinumgate” allowing Kim Kardashians hair to go platinum blonde and back to black without damaging the condition and texture of her hair.
Olaplex helps to rebuild the broken disulphide bonds within the hair that can break during chemical processes, particularly, colouring, bleaching, highlighting and the use of thermal heated tools. These important disulphide bonds are the essential bonds that give elasticity, condition and strength to the hair.
Especially beneficial for chemically coloured hair, Olaplex has the potential to restore the health of all damaged hair types.